A purchased asset only helps if it behaves predictably inside your workflow. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked.
The goal is a repeatable evaluation method: score what matters, record evidence, and keep a small set of rules that stop “emergency purchases” from becoming routine. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. You want a procurement record that a new operator could understand without calling the person who bought the asset. You want a procurement record that a new operator could understand without calling the person who bought the asset. You want a procurement record that a new operator could understand without calling the person who bought the asset. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing.
Account selection architecture: access, billing integrity, and continuity (4lu)
For ad accounts used in Facebook Ads, Google Ads, and TikTok Ads, selection should be evidence-based. https://npprteam.shop/en/articles/accounts-review/a-guide-to-choosing-accounts-for-facebook-ads-google-ads-tiktok-ads-based-on-npprteamshop/ Apply it as a gate: only graduate an account when the risk controls are in place and documented. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception.
Set a weekly audit cadence and require at least 8 evidence items (screenshots, role exports, billing receipts) in your internal log. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. You want a procurement record that a new operator could understand without calling the person who bought the asset. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception.
Facebook advertising account selection: how buyers avoid predictable governance traps (wj0)
When you plan to operationalize a Facebook advertising account, the onboarding checklist matters more than early results. buy Facebook advertising account with low-friction operator access for small squads Look for evidence of stable permissions, a clean change log, and a conservative spend ramp rule for the first week. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute.
Set a weekly audit cadence and require at least 9 evidence items (screenshots, role exports, billing receipts) in your internal log. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. You want a procurement record that a new operator could understand without calling the person who bought the asset. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute.
Twitter Twitter account: procurement checks that prevent costly handoff failures (4ta)
The moment you add spend to a Twitter Twitter account, weak documentation turns into downtime. Twitter Twitter account with onboarding artifacts included for seasonal pushes for sale Use buyer-oriented checks like role export evidence, billing responsibility notes, and a written recovery path before any ramp. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing.
Set a weekly audit cadence and require at least 8 evidence items (screenshots, role exports, billing receipts) in your internal log. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion.
Creative ops without chaos: protect velocity with guardrails (creative ops focus)
Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing.
Use a scorecard so the team argues about evidence, not opinions
Example: a local services team documents roles and billing responsibility so a client handoff doesn’t turn into downtime. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. You want a procurement record that a new operator could understand without calling the person who bought the asset. You want a procurement record that a new operator could understand without calling the person who bought the asset. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked.
How do you keep reporting consistent when ownership changes hands? (creative ops focus)
When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week.
Set up escalation paths before something breaks
When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing.
- Test handoff notes that a new buyer can execute without guesswork.
- Define a change log for credentials, roles, and payment method updates.
- Record a written onboarding checklist and sign-off owner.
- Lock a conservative spend ramp rule for the first week.
- Record a change log for credentials, roles, and payment method updates.
- Map a change log for credentials, roles, and payment method updates.
You want a procurement record that a new operator could understand without calling the person who bought the asset. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes.
Define the access model before you define the budget
Example: a ecommerce media buying team uses a scorecard to gate onboarding and avoids emergency resets during a seasonal push. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable.
Boring processes are a feature: they keep accounts stable when people and priorities change.
Comparing Twitter accounts and Facebook advertising accounts in real operations
When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing.
Separate onboarding checks from optimization work
Example: a ecommerce media buying team uses a scorecard to gate onboarding and avoids emergency resets during a seasonal push. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies.
Treat billing as a governance control, not just a payment method
Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. You want a procurement record that a new operator could understand without calling the person who bought the asset. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked.
- Document creative QA rules that match your compliance tolerance.
- Align a “break-glass” recovery plan with timestamps.
- Define billing responsibility and escalation contacts.
- Map a change log for credentials, roles, and payment method updates.
- Align a cadence for weekly audits and monthly deep checks.
- Verify billing responsibility and escalation contacts.
- Limit a conservative spend ramp rule for the first week.
A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. You want a procurement record that a new operator could understand without calling the person who bought the asset. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law.
Procurement notes: documentation that keeps teams aligned (creative ops focus)
The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week.
Document ownership and roles like you would for a production system
Example: a local services team documents roles and billing responsibility so a client handoff doesn’t turn into downtime. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. You want a procurement record that a new operator could understand without calling the person who bought the asset. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing.
Stability is the first KPI; every other KPI depends on it.
Troubleshooting playbook: isolate causes before you change strategy (creative ops focus)
Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing.
Align creative approvals with account-level risk tolerance
Example: a local services team documents roles and billing responsibility so a client handoff doesn’t turn into downtime. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly.
A procurement decision becomes an operations decision the moment spend starts.
What does “compliant” look like in day-to-day account operations? (creative ops focus)
Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked.
Build a “minimum viable stability” checklist for every new asset
Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. You want a procurement record that a new operator could understand without calling the person who bought the asset. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked.
| Dimension | Twitter accounts | Facebook advertising accounts | Buyer note |
|---|---|---|---|
| Ownership clarity | needs explicit role mapping | needs explicit role mapping | store evidence in one internal folder |
| Billing posture | tie to documented payer | tie to documented payer | avoid unclear payment responsibility |
| Access rotation | prefer controlled admin changes | prefer controlled admin changes | plan “break-glass” access |
| Scale headroom | prove stability before ramp | prove stability before ramp | don’t confuse early delivery with capacity |
| Handoff complexity | higher with more roles | varies by workflow | use a checklist + sign-off |
| Policy sensitivity | depends on what you run | depends on what you run | keep claims conservative and consistent |
You want a procurement record that a new operator could understand without calling the person who bought the asset. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes.
Prefer boring workflows that survive staff changes
Example: a local services team documents roles and billing responsibility so a client handoff doesn’t turn into downtime. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion.
Boring processes are a feature: they keep accounts stable when people and priorities change.
Final operating rules that keep the account layer calm
Keep the workflow simple: one owner, one checklist, one evidence folder, and one escalation path. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies.
Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. You want a procurement record that a new operator could understand without calling the person who bought the asset. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception.